SEO

7 Deciding Factor On Selecting The Right SEO Agency

If you want to gain the full benefits of SEO for your business website, it is prudent to hire a Singapore SEO company to do everything for you. The first step toward success is to know the benefits of an effective SEO campaign. You will gain better knowledge and understanding as you try to research more about SEO and its advantages. It will help your business a lot if you can get a trustworthy SEO Agency Singapore.

A professional SEO agency has resourceful, committed, and dedicated people that give their best to produce top-notch results. You can focus on running your business while they take care of the optimization that you need for your website, including generating the needed traffic that converts. They know the latest trends, strategies, algorithms, and everything that can help propel your business to the top.

A good SEO agency can help you obtain the following results:

  • Surpass your competitors.
  • Sustain a market share.
  • Improve the chances of having more local buyers to visit the physical store after finding it online.
  • Enhance the speed and responsiveness and other aspects of your website.
  • Get higher conversion rates and sales.
  • Become the main source of leads.
  • Establish your brand's credibility.
  • Achieve amazing user experience and performance of the website.
  • Get more traffic to your site.
  • Attain better rankings.
  • Develop brand awareness.

You should know that there are fly-by-night companies that may look legit and honest at a glance. To save yourself the trouble of dealing with such unscrupulous individuals, here are the 7 tips that can help you identify a trustworthy SEO Agency.

Tip 1: Determine Your SEO Goals and Look for an SEO Agency that can Help You Meet Your Objectives

You need to determine your SEO goals first, and then look at the services of the potential SEO agency candidates and shortlist the ones that align with your goals. This can help you single out the most ideal SEO agencies that can help you realize your goals. Choose the best one that you think can give you what you truly need.

To help you identify the areas you need to improve, you must consider the following factors:

  • Frequency of updates
  • Easy to customize
  • SEO-friendly
  • Performance of browser
  • Plugin integrations
  • Compatibility of the theme with the different devices
  • Speed of loading

Website design and development is just a start and will not be enough to give the income you want to get. You still need some help from the SEO agency that can meet your requirements.

Tip 2: Gather All the Information that You can Get About the SEO Agency 

You need to gather unbiased opinions about the SEO agencies on your list. You can read online reviews, testimonials of past clients, and case studies. You may also join the forums that discuss the different SEO agencies and see if you can gather important data that can help you in your decision making. You will be able to see whether the SEO agency can keep up with the current SEO trends.

You can ask for the company portfolio of the SEO agencies on your list. A reputable company will be willing to give you all the information that you want from them. You should cross out the SEO companies that refuse to cooperate with you or do not want to submit their portfolio.

Tip 3: The SEO Agency must be Able to Present a Proof that they are Reliable

It is typical for professional SEO companies to measure and track the campaign results. This allows them to fine-tune their strategies until they achieve optimal results. You can ask the SEO agency to present you with some proof that can convince you that they are the company you need to hire for your SEO requirements.

The SEO agency may not be able to present the complete details due to customer confidentiality clauses, but it should be enough to show how good they are in doing their job.

The following should be tracked:

  • Organic Click Through Rate (CTR)
  • Average time to load the page
  • Pages per session
  • Bounce rate
  • Rankings of keywords
  • Backlinks
  • Organic traffic
  • Leads and sales
  • Rankings

Tip 4: Schedule a Meeting with the SEO Company

If you can schedule to meet face to face, then do so. You need to know whether you can establish a good business relationship with the SEO agency that you intend to hire. It is one thing to talk to them on the phone or messenger, but meeting the staff face to face creates a more personal business relationship. You will be able to gauge their work ethics and how they handle things.

It is also an opportunity to establish rapport with everyone who will work on your project. You need to have clear communication and make sure that you are always on the same page when you discuss things. You also need to know what kind of strategy they intend to employ and the suggestions they can give. You need to know their attitude toward you and your business.

If during the first meeting everything seems to be chaotic and good communication is impossible to establish, it's best to reconsider your options and visit the next SEO agency on your list.

Tip 5: Create a Clear Budget and Let the SEO Agency Know About It 

You need to set your budget before you invest in an SEO agency. It is recommended to do some research regarding the usual costs for the different SEO services. You may even join the forums to get some suggestions.

You also need to know if SEO packages are being offered and see if you will gain a lot of benefits when you choose a particular package. The problem with a package is that it includes services that you don't actually need. When you choose a package, you pay for the whole lot that includes the services that you don't need.

Hiring a cheap SEO company does not guarantee that they can give you the things you need. They may not be able to deliver according to standards and may even employ unscrupulous means to rank your website. When that happens, you may end up paying more for the penalty that your website has incurred.

Tell the SEO agency your budget and remain open to suggestions. See if you can adjust your budget to accommodate the suggestions that can help your website gain better ranking, traffic, conversions, and sales.

Tip 6: Be Wary of SEO Guarantees 

If a certain SEO agency guarantees to rank your website within a certain time range, be suspicious. There has been no technology or algorithm that can help predict the outcome of the mobile SEO, local SEO, off-page SEO, content SEO, on-page SEO, and/or technical SEO that the SEO agency has worked on. Worse, the SEO agency is already making predictions about the outcome when they have not begun working on it.

It is good if the SEO agency has a good grasp of the things they must do to meet your requirements, but it's another to make promises on specific results. The years of service of the SEO agency can tell you how effective and dependable they are.

Tip 7: There's More Beyond SEO

It's good that you are considering SEO seriously, but your success does not rely on it alone. You need to know the things that you can do to your website to get ahead of the competition. You also need to focus on the things that create revenue and give you actual conversions and sales.

Many SEO agencies offer advanced campaigns that can help you boost your sales. That's why it's important to choose the agency that can truly provide you with the results you want to see.

Investing in SEO is worth it, and it is not another technical jargon or will fade away and will soon be forgotten.